Agents now choose, install and run software for people, and every product will have to win them over. Before starting Armature, we shipped secure infrastructure at Palantir, built observability from scratch at Tsuga and put AI agents in front of six million users at Joko.
For thirty years, software was built for a person clicking through screens. A whole discipline grew around that person, and so did a whole stack of tools to get found, to onboard new users, to understand what they do and to help them when something breaks.
That person is now delegating. Agents read the docs, compare the options, choose the tool, write the integration and run the product. A developer asks Claude Code to add payments and the agent picks the provider, and a manager asks ChatGPT for a report and the agent does the work in a product nobody opens.
Agent experience is everything that happens between an agent and a product, from the first time the agent hears about it to the moment it finishes the job. We believe it will decide which software gets chosen, which software gets used and which software companies win the next decade.
So the entire product stack has to be reinvented, from how a product gets discovered to how it's built, measured and sold. This has happened before with the web and with mobile, and each time the companies that moved first set the rules for everyone else.
A coding agent that needs a database searches, compares and installs one, and the developer usually keeps it. Getting picked is becoming a growth channel of its own, and this is where Armature starts.
An agent that gets stuck retries, works around the problem or moves to a rival, and the team never hears about it. We show what agents really do with a product, so teams can fix what stops them.
How do you sell a premium plan to an agent? How do you build loyalty with a user that feels nothing? Nobody has the answers yet, and we intend to find them.
Onboarding, pricing, support and marketing will all be rebuilt for agents. We start from research, because every other layer depends on knowing what agents really do.
Agent experience will become a discipline the way user experience did, with its own tools, its own craft and its own teams. We started with the question that matters most today, which is which products agents pick and why, and we publish what we learn in the open.
Armature is here to lead that reinvention.
